Why you need to tell your story w/sarah allred

This post is for all of you who need to know that you can be a good mom and a thriving entrepreneur. Today I’m interviewing one of my absolute favorite women, Sarah Allred. She is diving deep into some of the lessons she has learned through starting (and sometimes dwindling) several businesses. Her pure joy for this work is infectious and she is spilling the beans on why it’s so important for you to tell your story and share parts of your personal journey with other women trying to be both Mom and Entrepreneur.

Resources mentioned in this post

writing your story

I have a treat for you today. Today is a slightly longer post, but there is good reason for that because Sarah from Sarah Grace Live is joining us. She is going to be talking about all of the years in which she was not profitable and how she became extremely burnt out, but why she chose not to quit.


She talks about how to decide when it’s time to quit and when it’s time to push forward and change and improve. She also digs into how making money isn’t the only goal of our businesses. That actually our own personal growth should be one of our main goals as business women.  And why you need to tell your story.


MISTY: As you know, I am here today with Sarah Allred from Sarah Grace Live. Sarah is one of my favorite people in the business world. She is passionate. If I had to choose one word, I would say that she is passionate and energetic. She has so much energy surrounding what she does that it is contagious.


You can’t be in the same room with Sarah, or even on a call like this with Sarah and not smile and not feel happy and excited about the future for Latter-day Saint women. So, welcome, Sarah. I’m really glad to have you here.


SARAH: Oh, I’m excited. I always have to mute my microphone when I am being introduced because I’m afraid I’ll gasp and cheer because I am kind of crazy passionate about the space that we’re in. So honored to be here Misty, you’re one of my favorites as well.


MISTY: Sarah is a photographer. She used to be co-host of the Women With Fire podcast. She’s a mom and she is a cheerleader of women, particularly Latter-day Saint women. And it is funny because you’ll hear that and you’ll think, “well, that’s what you are Misty, right? You’re a mom, you’re also a cheerleader of Latter-day Saint women.”


But Sarah has a skill that I do not have and it is really important for you to know this about Sarah. Sarah is a funnel expert. She is in a position to be able to take you from making five figures, maybe, to making six figures and beyond, by her knowledge of how to really tweak a funnel. I can help you get started with your freemium and then your first trip wire. And that’s about it. Sarah can really dig in deep.


I just saw a picture of a funnel that she created for a client that we’re both working with right now, Kristen, from Kristen Walker Smith. That funnel blows me away. I didn’t even see it in any detail, I just saw a screenshot. It is intense. Sarah knows her stuff when it comes to funneling. So we’re going to get into funnels a little bit later.


I want to ask you a question, Sarah. One that’s really important. I want to know how you have dealt with your past failures? Sarah has had many businesses. I don’t know that any of them have actually failed, but the reason I want to ask Sarah this question is because I know that many of you feel like you’re failing right now.


You feel like you’re in those beginning stages of your business and you tried something and it didn’t work. No one bought, you have 17 Instagram followers, and you are frustrated beyond belief. You’re about to give up because you see it as a failure. So Sarah, can you talk about that for us?


SARAH: Oh, absolutely. And I love that you bring up the fact that I’ve had many businesses and that we have had many, many launches within those businesses that have come up with exactly zero sales. And that started in my world as a photographer when my husband was in medical school.


I was trying to bring in just a little extra dough for birthdays and Christmas and, you know, the basics of what it felt like life was back then. I would do these mini sessions and I would sell them for $50 and no one would sign up.


So I have so sat in that space. I did learn some systems and some marketing and stuff that did allow that photography business to bring in maybe $500-600 extra a month. That was really rewarding for our family.


MISTY: That amount of money when you’re in law school, when you’re in medical school, when you’re struggling, it allows you to do birthdays and Christmas for your family. That’s a real thing.


SARAH: It is a real thing. And there’s no shame in handing over to your CPA that you made $500 over the year. It is part of the process. We’ve all had those years, including those unprofitable years. The photography thing I got burned out, I got full blown burned out. And what I discovered is that I desperately needed to find a way in which I didn’t have to always show up in order for the business to grow and make money.


MISTY: So why did you choose that instead of quitting?


SARAH: Why did I choose learning to scale instead of quitting? Because I still loved the actual craft of photography. I enjoyed being out there and shooting, but I didn’t love that I was spending an hour to do a session and then spending three hours editing and then coming home with $100.


That really, really bugged me. It takes the fun out of it when you feel like the rewards on the other end, whether they’re financial or they’re soul filled rewards, if the rewards do not speak to you as a human, you can’t do it long-term. There is no passion project that is awesome enough that you will do long-term if the rewards, in some form, do not win out.


If you were to go to the gym for five years straight, and you were never to see any kind of change in your strength or your health, you wouldn’t stay. Even if you were passionate, initially, about going to the gym and being healthy. So I really spent a lot of time trying to figure out how a photography business works, where the photographer doesn’t have to show up individually.


So I created a photography school. That was my first big business. And that business, gosh, would I call it a failure? We sold that business so no, financially it turned out to be an okay thing. But as far as management, my ability to run a business as a CEO, it was an absolute disaster. A full blown disaster. I probably lost more friendships and made more mistakes while running that business than any other combination of experiences in my life.


I went into it with really pure intentions and I made very, very poor decisions from the get-go and it cost me a lot, in friendships and in time, and it got to a point in which I was paying out to all of my instructors way more money than I was bringing into the business. And plus I had to pay taxes on that money that I was paying them and it was an absolute disaster.


What I learned from that is that I don’t need to start a business with 15 employees right out of the gate. There was wisdom in laying a really solid foundation (ahem, funnels) that requires you and you alone and don’t scale until the funnel tells you it’s ready to scale. So was it a failure? Yeah. In some ways, I guess. 


When I did the Women With Fire, I was in a partnership there and we had a really fun, successful run. I think we had a great movement of women to try and normalize women in business. And that’s probably the greatest success that I’ve taken from that experience.


MISTY: That was a beautiful, beautiful thing to normalize that. We’re both still trying to continue that on. So what I hear you say though, is that you had one business that didn’t really reach your dreams of what you wanted for income. It brought in a few hundred dollars a month and allowed you a few things, but that’s probably not what you had wanted when you initially started it.


You were probably more hopeful than that. And yet you still chose to try again, to tweak things, to change things. And then you had another business that was successful financially, but unsuccessful in other ways. And yet you still chose to move forward to tweak, to change, to find something else.


So what gives you this ability, Sarah? Because there are a lot of women right now that are listening to this that feel stuck in their businesses. Either they feel like it’s damaging their relationships with their families and they’re making a lot of money or they feel like they’re not making enough money for it to really be worth it. And they’re in that position that you’ve been in before twice asking themselves, “Do I want to continue to move forward?” What would you say to them?


SARAH: Ooh, first my heart just races a little bit of being in that space where you feel like you’re kind of at a Y moment, right? Where you have to make a choice. Are you going to stop the business? Which sometimes is the right answer, or am I going to keep pushing forward to figure out how to make this work?


Number one, you’ve got to talk to God about it. You’ve got to embrace that relationship.


I didn’t know this at the time, when I was a young entrepreneur I would say back when I was doing the photography, but my husband was in medical school and was almost literally never home. It was maybe 40 minutes a day. And that was a five-year gig. We went on one date in five years. I look back and I need to some medicine or something. Those were some really hard days for me.


Originally the day started off with, “Oh, okay, well I put the baby in bed and then I have this whole night to watch Netflix. And this is so cool.” I got sick of that after about day four. I was like, “This is not bringing me anywhere.” And what I saw was that he was on a path and a trajectory to grow and expand as a person, as a human. I did not want to get left behind.


I married the greatest man on earth. I don’t care what anybody ever says. I married the greatest man on earth and I knew that even though I married the greatest man on earth, I didn’t want to be left behind. He would never intentionally leave me behind, but how was I going to do something over the next five years with my evenings and with nap times that would help me grow alongside with him.


That instinctively came from a desperation for a little bit more money to be in the home. I decided to dive into business. What skills do I have? And I know you teach this about hard skills and soft skills and all that kind of stuff. I kind of took an assessment and got started down that road.


And I guess what has kept me going, and this is what I would invite your listeners to bring into their mind with their business, is the business that you are in right now (whether you are selling water bottles, babysitting handbooks, I don’t care what it is you’re selling) is a vehicle to you becoming something more.


Don’t get so intertwined that your business is your identity because those failures will take you on the wildest ride of your entire life. And it feels like the only way forward is to jump out of the boat. Your business is just a vehicle. Photography was a vehicle for me to respect my time. Bottom line.


Women With Fire was a vehicle for me to realize the power of women gathering. And that’s what it was. It doesn’t matter what kind of Instagram strategies we did in the middle. It is just a vehicle. And even my vehicle right now is helping me become something.


And this is when I’m going to get on a borderline soapbox – if you think that God called us here on earth to stay as we are, you’re flat out wrong. In this kind of a space we are meant to become something and to become something great. Maybe business is that thing for you.


I can imagine a world that we could live in if women knew how to make really hard decisions. If women knew how to navigate tedious conversations, uncomfortable conversations, honest conversations. I can imagine what would happen if the world was full of women who were learning skills on how to truly prioritize goals and time. How would that not change the world?


Your business is just teaching you to be person who makes amazing decisions. That’s what it’s training you to be. So just view it as a vehicle and allow yourself to let your identity step out of the actual business for a minute. That would be my advice and keep going.


MISTY: Oh my goodness. I don’t know if you noticed, but I was tearing up a little bit earlier as you were talking. What a perfect answer, Sarah. That you make the decision based on ‘what is going to help me grow?’ Stepping out of the business and doing something different. What is it that’s going to help you continue to grow and become more like our heavenly parents, you’re so spot on.


SARAH: And the thing that makes me chuckle is how six or seven years ago, I could so easily support and cheer on my dear friends who were going to the gym regularly to become healthier. And yet I was in this ‘woe is me guilt’ for working on a business to help grow in a different way. I thought ‘this isn’t okay.’ And yet I could cheer on the moms that I knew were making amazing efforts with health and wellbeing.


MISTY: I mean, it’s funny. We just, for some reason, can’t give ourselves permission that business can’t be that thing. Business is something else, we grow in other ways and business is something else, right? Like that’s something we do extra, but no way can this be a way to grow.


It might not be the way for every woman. But it is a way and we need to honor that truth more than we do. So where did your passion come? So you have these photography businesses, you sell the school and then what? How did you find yourself where you are now, with a passion for Latter-day Saint women and funnels? How’d that happen?


SARAH: Cool. Love that. So, first off, I think it’s important that I was brought up in an environment where women were impacting their home and the world in tandem. It was normal. My mother is a best-selling Deseret Book author. My two sisters are Deseret Book authors. My grandfather was a church historian and wrote some of the very first books that were published by Book Craft and Deseret Book about women, specifically pioneer women and seemingly ordinary women.


Those stories were part of my upbringing so I’ve always had a passion and I’ve never fought with the idea “is it okay to impact my family and the home?” It was never an either or thing for me. And I’m really grateful for that upbringing. And I encourage your listeners to find models of that if they did not grow up with that same experience. Find those models of people who do it in a way you admire.


I guess the move, this is going to sound kind of blunt, the move to gather Latter-day Saint female entrepreneurs was strategic. It was strategic. I was in the middle of a class that I was taking and we were going through the questions that every business person has gone through. Who is your avatar? What are they like? We’ve all filled out that form 40 bajillion times. And it’s because we never get it right, by the way. That’s why we have to keep doing that.


So I was filling out that form and one of the recommendations was to start as niched down as you possibly could with your avatar. I had known I’d wanted to work with women because, honestly, working with men in business was intimidating for me. So I knew I wanted to work with women and I wanted to work with women who valued family, because I could attest to that and connect with that.


So I just kept niching down and I recommend this even to my six-figure clients, that before you hit six figures, the goal is not to be broad. The goal is to be very, very specific. And actually once you hit six figures, that strategy changes. Hint, that’s a hint, your strategy changes after you hit six figures and you can expand.  But I really wanted to be in a niche that was totally niched down so that when people heard it they’d be like, “Whoa, that’s a niche. Whoa. You are super niched down.”


And that’s what happened. The reason I niched down with those Latter-day Saint women instead of even Christian women, because we are Christians, I niched down even further there Latter-day Saint women fight battles that not every other Christian woman fights and a lot of it is identity related and culture related. And “is this okay? And am I going to ruin my kids? And is it okay to make money?”


MISTY: Awesome. I love that. There’s a podcast episode where I talk about Johnson and Johnson. How many products does Johnson and Johnson have? Hundreds! A lot of times we’ll look at people and we’ll think, “Johnson and Johnson has hundreds of products. So do six figure entrepreneurs, who are their own brand. So that’s what I should do.”


But it’s not true. Johnson and Johnson started with one product, just one product. And they became really well known for that and eventually that’s what allowed them, both the capital and the trust.


SARAH: Ooh, so important. When you find someone to model, find someone who is like you, just slightly ahead.


MISTY: I love that you did that because that’s what I teach my very beginning people – you’ve got to be super niched. So you heard it from Sarah. So you love Latter-day Saint women. You’re their champion. I think everybody can hear that in your voice. You are so passionate about helping them, but I know that you have a very specific focus this year in 2021. Will you share that with us about Esther?


SARAH: So this is in Esther 4:14, and I think it’s important that we know that this is said to Esther. It is not Esther speaking. So Esther is getting ready to walk into the doors of the King’s chamber. To try and get her people free. This is our theme for the Sarah Grace Live team this year:


“…perhaps you were born for such a time as this.”


And this quote, what I love is actually the very first word. Perhaps. It’s a super curious word. As I work with six-figure entrepreneurs and four-figure entrepreneurs, they all face this same fight of “Is it okay for me to do this?” They are so devoted to the gospel of Jesus Christ. They are fiercely devoted to the leaders of the church.


They are unanimously in favor of their role as a wife and a mother, and as a woman in the gospel. And there is always this wrestle, and I say 100% of the time, I have yet to meet a female entrepreneur that doesn’t have this wrestle of “Perhaps I could do this. Perhaps. Perhaps this is okay. Perhaps this is God pushing me to do something extraordinary.” And so that’s actually my very favorite part – perhaps, because it allows the entrepreneur, it allows you as the heroine, you as the entrepreneur to step in and say, “I’m going to discover if this is my path right here.” I invite them to discover that.


MISTY: I love that. I’ve actually been focused a lot on curiosity lately. This idea of “I’m going to be curious. I’m not ready to accept it yet, but I’m just going to be curious. I’m going to play with it. I’m going to wonder a bit, I’m going to pray. I’m going to imagine what it could be like. I’m going to…”


Perhaps brings all of that in. And it’s the introductory stages of the heroine’s journey, which we’ve talked about a million times. The introductory stage is always a form of curiosity. She feels sparked to do something. And man, that is the beginning of some really awesome stories. So I want to get into the heroine’s journey here.


SARAH: Just one minute, a little more thought that I just had while we were talking about this, it’s her uncle Mordecai, right? That says that to her. Our prophet, a man, right? It wasn’t another woman that said this to her, it was a man. And there are men in our church, leaders of our church, President Nelson being first and foremost among them, who are expressing the same sentiment.


“Hey Sarah. Hey Misty. Perhaps you might want to try this. Perhaps you were born for a time such as this. Where the internet exists. Perhaps you should consider that.


MISTY: I love that. Let’s talk about the heroine’s journey. You are focusing on this in your podcast right now. It is beautiful. I listened to that podcast episode while I was driving up North and I listened to it again on my way back home. It is the very first one that I listened to. When you introduce this heroine’s journey, you’re speaking truth. Will you share with my listeners, if they have not listened to this, just really briefly what this is? What’s the hero’s journey? Why is there a need for a heroine’s journey?


SARAH: Oh, I love this. And I’m grateful that you had that experience where you listened to it and then you’re like, “wait, what?” And you have to listen to it again. That was my exact experience.


I’ve been in business for a long time, like over a decade. And for the past, about four years, I have dedicated my life to implementing the hero’s journey into helping women find their purpose and drive. And I’ve always tried to relate it in a business sense because that’s my jam. 


I started to see, with so many of my amazing clients, that the early stages of the hero’s journey were particularly hard for them. It was really hard to dive into that world of the hero’s journey in the initial stages of building a business and actually making the decision to do a business, all that kind of stuff.


And to back away from that, every listener here, if you have no idea of what the hero’s journey is it is what every major motion picture (where the lead is a man) is about. It’s Lord of the Rings and it’s Harry Potter and it’s Star Wars. And the basic premise is that, in order to take a great story and help a character transform through a story, it follows different stages.


They feel called to do something. There’s a path they have to take. They meet a guide along the way. The adversary shakes his ugly fist. A savior of some form comes and there’s some sort of arrival there at the end. It’s been used for years, years to tell great stories. And what I discovered is that that early part, for my female clients, was particularly hard.


I was doing research for a different client when I saw that someone had written a blog about the heroine’s journey. And so of course my interest is like, wait, wait, wait, wait, what?” I had that same experience that Misty had of “what does this mean?” I studied it and what I found is that there are some parallels with the heroin and the hero’s journey.


For example, the hero and the heroine, they all come to a decision point. They come to a Y in the road like you and I talked about, and they either choose to go into the unknown or they turn  to the left and the journey ends. That’s something that is the same for them.


But what I discovered in the heroine’s journey is that the biggest battles of the heroine’s journey are actually fought at the very beginning. Getting her started. And it is the battle, with perhaps the most major difference between the hero and the heroine, the hero never questions whether it’s okay for him to go on a dangerous journey.


Does Frodo ever question? No, he knows. It’s not how it happens for Luke Skywalker. He doesn’t say “this is not a man’s job.” But a woman, when she feels that spark, which is stage one, her next stage is to battle with who she is. And she battles with questions like: Is it okay for me To desire to become something great? Is it okay for me to take risks? Is it okay for me to make money?


And that is what really made the heroine’s journey just leap off the page to me. And that’s why we are trying to share it with as many people as possible, because if we can get us as women through those first couple of stages, the rest of the journey is miracle after miracle.


MISTY: Awesome chills. So cool. If you want to understand the heroine’s story, you should go to Sarah’s podcast. She’s focusing on this every other episode. Go listen to the very first one where she introduces it. It is incredible.


And then the second place, and she talks about this in this first episode, is Disney. All female heroines – it’s over and over and over again. And it is different. They all go through this questioning. Think about Moana. My mind was blown. When you said that I was like, “Disney gets it. It’s a real thing. Like this is a real thing.” 


SARAH: And the pivotal point is when Star Wars really became the most solid version of the hero’s journey that you could find in film. We all know Luke Skywalker, we can all tell his tale in the hero’s journey and he doesn’t miss a step. It’s just incredible.  It’s an incredible film.


However, when Ray, the heroine is introduced, her journey is different. And that’s when I just started to realize this is real. It’s because you’re a woman that it’s different. So if you’re trying to find the man’s journey, the chances of getting stuck in the earlier phases are much higher.


MISTY: So cool. So you have a passion for funnels. Why?


SARAH: So I want to say I have a passion for funnels and then I whisper it because it can cause weird emotions in people. I have recently started calling them machines. It’s the same thing.


Funnels is a customer experience. That’s what it is. The beauty of funnels or machines is that I discovered, when my husband was in residency, I was working online from 4-7:00 AM, every single morning, teaching Chinese kids to earn extra money.


What I was trying to do was to save enough money to be able to take a class on funnels.  I had just ended a business and I was feeling a little lost and not sure what to do next. And so I thought, “Hey, if I can get back into class mode, maybe that’ll spark some creativity for me.” So I was teaching from 4-7 am, and those same feelings of “this can’t be scaled. I can’t buy back my time. I’m an ornery mom by 7:00 AM.” It was really a massive blessing and also a reminder of how I needed to be able to do things differently. 


Eventually, I made enough money to take that class about funnels and my mind was blown. And when I finished the class, I was like, “uh, this is a Latter-day Saint woman’s dream.” Because the whole purpose of it is threefold.


#1 – you don’t have to be present for every single offering in your business. That’s pretty necessary because we have to do things differently. We don’t have the time.


MISTY: Tell me what you mean by offering. I don’t know that all my people will know what you mean by offering. You don’t mean “I have to send every single email.” You mean something different?


SARAH: Oh, I guess like both sides of that because that’s going to be the second one. So the first one is that your personal time is well paid for, financially, within a funnel. A funnel is a business system from your products that range from $0 to your products that can range upwards of thousands of dollars. It’s a system to help you protect your time in a way that makes sense for you and for your customer.


#2 – And that’s the second reason a funnel is the best system I have found, thus far, that allows you to serve clients who want to pay $0 and allows you to serve clients who are ready and qualified to pay thousands of dollars.


There’s nothing worse than paying $200 for a coaching call and sitting there for an hour with someone and all they’re doing is answering questions that you could have learned for free on YouTube. There’s nothing worse than that. The funnel actually protects the customer and it protects the entrepreneur, which is like win, win, win, win, win in my Latter-day Saint entrepreneur book.


#3 – And then the third, really awesome thing is that every effort you make in your business has a purpose. When you do an Instastory, you know why you’re doing it. When you send an email, it has a purpose. When you start a YouTube channel, it’s because you know that your audience is ready for a YouTube channel.


With my clients that are one-on-one, they’re aiming for six figures. There are certain elements in the business system that tell them when, they can literally predict when, they’ll make six figures because of that business system.


I love the fact that because of the systems that are built as a foundation, if I have 15 minutes to work, I can pull up my funnel statistics (This is where I get super nerdy.) and I can say, “this is where I’m going to focus because this effort will matter.”


MISTY: Awesome. I love that. That not knowing where to focus is what creates overwhelm. Big time, right? You just keep wondering, what do I pick? What do I pick? And sometimes, especially if it’s only 15 minutes, you just do nothing.


SARAH: Yes. Because you don’t know what would be effective. The word that I would use, Misty, is that entrepreneurs will say “I’m stuck.” And if you feel like you are stuck, you’re not stuck. You’re just unclear. You’re not stuck. You don’t have skills. You have an ability to have everything at your fingertips. You just don’t know what to do. It’s not clear to you.


MISTY: What’s the next right step? You’ve got to know what that next right step is. And so you’re saying a funnel is what helps you figure that out? Love it. Awesome. You hinted at this, but people think funnels are slimy, but they’re not because they’re actually protecting the customer too.


You tell a story about an accountant, right? Noah, a financial planner, would have people come in to consult with him about financial planning and they were paying him hundreds of dollars an hour. And they were asking him what a Roth IRA was. And he’s like, are you kidding me? You should not be paying me hundreds of dollars an hour to explain this to you.


It was unfair to the customer. They were wasting their money. So if they can take a class that he’s provided and it’s prerecorded and he doesn’t have to be there, it protects that customer because they can spend a lot less on that class and he still earns money. But it allows them to then be ready to really make good use of his time.


I love that. That’s what makes a funnel not slimy is that it protects the customer. And what makes it awesome is that it also protects you and helps you to earn money without neglecting your family.


So this season, on my podcast, we are talking about website copy. There a lot of copy, a lot of words, that go into a funnel. And one of the things that I have seen you do that I know is effective is that you use Instagram Stories. So tell me a little bit about why you use stories, and then I want to tell you about where I struggle with stories and just kind of pick your brain for a minute.


SARAH: That sounds fabulous. Stories are hugely effective because, and I’m just going to dive straight in the people, if the people you are selling to specifically are women, they value allies, which is part of the heroine’s journey. They want someone that they feel like is an ally, not even necessarily a guide. They want to feel that connection on a very personal level.


As much as you can crank out personality in an email, it is not as effective as you being live on a platform like Instagram Stories. I see the absolute value in that. And that is the tone that I tried to take “how can I speak to my colleagues? How can I speak to my allies? How would I talk to a friend?”


I love the connection that, one of my mentors, Russell Brunson thought of the purpose of social media is that he describes it as a party. If you were to go and attend a party, what would you talk about? If someone were to walk into a party and be like, “Hey, Misty, my one-on-one coaching is open and I’m super excited. I’m taking all applicants right now and it closes in 48 hours.” We’ve all, had those moments online where the only thing that we know how to do is tell people to buy stuff. We’ve all done it, we’ve all been that spammy person.


So I have those words of Russell in the back of my mind “what would I talk about if I was at a party?” Now I’m a little bit odd, in the sense that I love to talk deep with people real fast. I’m the one in the corner talking about church history at the party. I’m kind of the weird one. So I’m trying to back up a little bit and exist on social media as if I’m an actual person at a party.


And this is why accounts that show their family pizza night, and they’re showing the everyday life, why those accounts feel more authentic. It has nothing to do with a smart strategy. What it does is you are trying to create a feeling where someone is like, “Oh, That person’s kind of interesting” or “I’m curious about this person” – perhaps.


You want them to feel so curious about you, that they then will make the choice to dive into your more business oriented endeavors. And it’s finding that balance instead of doing the selling all the time, be a human. Be a human and show your life.


And the last thing is share your story. Jessica Gey, she’s a friend of mine from The Bucket List Family. Jessica used to talk about how amazing it was to have people respond and say, “thank you for showing videos of parents that like to be around their kids. Thanks for showing us that there are still parents out there teaching their kids to pray.” And that is what kept them going before their account hit millions of followers.


I try to give myself that reminder as often as possible and Misty, that same reminder to you, that as Latter-day Saint entrepreneurs, what does our life look like? And can we show glimpses of just the day to day so that it feels more possible to people.


MISTY: Yes. Can we take that approach? Because the things I do every day, I probably take for granted and other people really need to see moms who love being with their kids, right? Mompreneurs need to see that. Sarah and I have talked about this recently, one of our joint goals is to help you know that this is possible.


And I love that. That idea of how to do that, to share my story, to share that I’m real, I’m like you, right? You can love your kids and enjoy being with them and you can be a mom and it is possible. And if I can show that to people instead of just telling them, that’s a story. That’s powerful. 


So Sarah, how do you get past the roadblock? Because this is one of my roadblocks, I do not want to be like, “Oh, look at me. I’m amazing. And I’m a good mom. I do great things. And this is my life and here’s what I had for dinner. And here’s what I had for lunch. And here’s what I had for breakfast today.”


I don’t want my Instagram feed to be the Misty Marsh show. How do I balance that with what you are telling us to do?


SARAH: You might hate my answer. In fact, you’re probably going to delete it. When we have those feelings of, “I don’t want to be perceived this way, I don’t want people to think this is the Misty Marsh show. Did you see what the dah, dah, dah,” when we are in that space, it is 100% ego.


We are afraid of being perceived externally in a certain way. And so it’s actually about us. I could say it’s an “us” roadblock. Whereas if you flip it and you frame it differently, it actually becomes about your people, everything changes. So when you’re showing your breakfast, you are trying to instill belief in them that a mom can own a business and eat breakfast with her kids.


Your job is to be seen. That’s part of the prophecy that we’re talking about. We are actually meant to be seen, to speak out. And the greatest thing that we can be fought with is when Satan comes on the other side of it and says, “Ooh, that’s sure arrogant of you. Ooh, that’s sure snotty of you.” And we start to get put into a space of, “Oh, I don’t want to be perceived as a know it all, or as a whatever.”


And yet God has given us specific, distinct and different talents that we are meant to use in this distinct and different dispensation. Stories is a God-given tool for you to gather your people and they will never see you if you don’t show up for them.


MISTY: Beautiful. Thank you. You are a wise, wise woman. Once again, head over to SarahGraceLive.com/no stress and you will be able to find a really cool gift there from Sarah. It’s a map. It’s a machine, it’s going to help you be everywhere without being everywhere. It’s going to help you magnify your influence without requiring your time, or at least more of your time.


Sarah is a master of teaching this concept. You can also find her on Instagram at Sarah Grace Live. Sarah, is there anything you would like to add as we close this time together?


SARAH: I would add my voice with Misty’s that it is the greatest time on earth to be a woman. It is the greatest time on earth to be an entrepreneur. And it is the greatest time on earth to be a Latter-day Saint. So discover what your journey is supposed to be. And Misty and I, we will be there for you every step of the way. You’ve got this.


MISTY: Amen. You’re amazing, Sarah. Thank you so much for joining us here today.


All right, folks, I hope that you enjoyed this episode with Sarah, from Sarah Grace Live. I know I did. She is full of great information, powerful motivation. I love her. I would love to know what your biggest takeaway was from today’s post.

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This post originally aired as an episode of The Goodness Squad podcast. New episodes are no longer being recorded, but you can still listen to past episodes on your favorite podcast app.

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