How to increase your email marketing success
The Goodness Squad Podcast Episode #6
[fusebox_track_player url=”https://www.buzzsprout.com/1004800/3582889-006-_what-thumbs-have-to-do-with-email-marketing.mp3?blob_id=13220353&download=true” background=”#ffffff” title=”What thumbs have to do with email marketing” social=”false” ]
Quality email marketing is essential for success in content marketing businesses. Today’s super quick tip will increase the number of people who click on those links in your emails.
Resources mentioned in episode:
I have one very simple email marketing tip that will make a big difference in your email game.
Today’s tip is particularly bite-sized ladies. But, it is a good one. Did you know that about 70% of people read their email on a mobile device? Think about that. That means that if a hundred people open an email you sent to them, around 70 of them are going to be reading it on their phones.
Make it easier for people to click on a link
And what finger do you use when you’re on mobile? It’s your least nimble digit. It’s your thumb, right? Have you ever been on a site that was particularly difficult for you to navigate with your thumb? It gets frustrating, right?
This is especially true when you’re trying to click on a button or a link, if it’s hard to click and you have to try a couple of times, you might just give up.
In our fast-paced world, you want to avoid this for the people who are reading your emails. You want to make it really quick and easy for them to find your links and click on them.
So here’s the tip. Make sure that when you add a link inside of an email that it is on its own line, all by its lonesome out there. I bet, if you do it, your click rate will go up, which means your sales will go up. Go through your autoresponder emails today and make that change. If you don’t have an autoresponder, then commit to making the change in the next email that you send.
That’s it for today. I told ya, short and actionable. If you haven’t done so already, hit that subscribe button because, in the next episode, I am pulling back the curtain on my recent podcast launch. While a lot went right, there was a lot that didn’t go quite right. My hope is that you will leave feeling less alone in your own tech and marketing hiccups and struggles and have a renewed desire to keep pressing forward, sharing your goodness and light.
If you are not yet an official member of The Goodness Squad, jump on over to mistydmarsh.com/join. You’ll get lots of free gifts, plus you’ll get community, encouragement, friendship and reassurance because we need each other’s faith, fortitude, confidence and feedback.
Know someone who could benefit from this episode? Share it with them!
You Might Also Like:
This might be the most important thing your website does and so many of us either don’t have it or have it totally wrong. The 4 tips in this episode will help your website accomplish the job it’s meant to do – get people on your email list! But not for the reasons you might think.
When it comes to your business, there are certain people whose advice you really need to consider. And there are certain people you need to stop asking for advice. There is a very common mistake I see women make all the time, I’m even guilty of it myself. But, if you really want to build a business that serves the right people and makes you money this is a very important tip.