Copywriting (the words you use)

There are 3 main things you need to do on your website if you want to start making money. A beautiful website is great, but your main purpose is to help people and make money.

If you’re going to spend hours writing content for your website, you need to make sure it’s content that people actually want. Implement 1, 5 or all 12 of these tips and you’ll be helping more people get the information they actually need. That means they will be reading your website and you’ll be on your way to making more money.

These 5 tips will help you get people to visit your website – especially your homepage. Plus a few tips to help you write effective blog posts.

When you are considered the expert, it is so easy to forget all the things you didn’t know at one point. But, your followers? They still don’t know all the things – that’s why they come to you. You must speak in a way they understand and that will require you to simplify your language. When you do this, you will earn their trust and they will know you truly understand their problem.

When you walk into Home Depot (or CostCo), there are so many different ways to find exactly what you are looking for. They might not be the prettiest stores, but there are signs and people everywhere to help you get exactly what you need. Your website should function this same way. Pretty websites are great, but a pretty website is not what allows you to help more people.

What do you do?
We’ve all been asked this question before. How you answer it will either encourage further conversation or create a swift exit. If you want to capture the interest of your follower, you need to start by addressing their problem.

If you want to convert followers to customers, you need to be clear with your website copy. Being clever will just confuse people.

These 8 simple tips will help you motivate your followers, build their trust as you create an information inventory around their needs & solve their problems

If you want people to recommend you, you need your business to be more memorable. These 4 tips will help you stand out in their minds.

This episode is for all of you who need to know that you can be a good mom and a thriving entrepreneur. Today I’m interviewing one of my absolute favorite women, Sarah Allred. She is diving deep into some of the lessons she has learned through starting (and sometimes dwindling) several businesses. Her pure joy for this work is infectious and she is spilling the beans on why it’s so important for you to share parts of your personal journey with other women trying to be both Mom and Entrepreneur.

The words on every page of your website need to be intentional. They need to make your clients feel something. And one of the most important things you want them to feel is SEEN. Your about page is one of the best places to help your client know that you understand their problems and that you are the person to offer them solutions.

You need to think about your homepage the same way you would a job interview. There are certain things you need to convey to the person interviewing you – like why are the right person for the job. You need to tell them how you will serve them. The same is true of your website homepage. This formula will help you accomplish this goal.

Do you really understand what you’re trying to accomplish with the words on your website? Being able to answer these 5 questions will help you write the message you are meant to truly share, with those who need to hear it so you can help them solve their problems. Grab a pen and paper and start jotting down your answers as you listen!

The words you use on your website are really really important. These rules will help you hone in on the purpose of those words and the solutions you offer to your following.

You have great ideas. You are a problem solver. But sometimes it’s hard to find the time and energy to share all of your brilliant solutions. Creating a space to store those ideas and then making a plan will help you big time.